Industrial Humanism

The Value of an Anthology for Multidisciplinary Culture

It was a significant literary phenomenon in the second half of the twentieth century. Through the words of the greatest writers and journalists of the time, and through the images created by the most famous illustrators and photographers, Pirelli opened itself up to the world, sparking a lively international cultural debate.

Eyes on the world

Writing exercises

1948 - 1972 Anthological selection
Let’s talk about Pirelli magazine
by Alberto Pirelli
Some aspects of the Italian economy from 1870 to 1950
by Enzo Biagi
In 1952 we were second in the world
by Fulvio Roiter
Oba! Brazil!
by Dino Buzzati
Short tales of the Tower
The Moon Viewed from the Tower
Pink Ink: Women Writers for Pirelli Magazine
Umberto Eco and Pirelli: mass culture and corporate culture
Stories in Pictures: The Great Photographers of Pirelli Magazine

A school of graphic art

curated by Leftloft

curated by Leftloft

Pirelli magazine was not just a unique coming together of writers, journalists, poets, literati, scientists, designers, architects, and intellectuals of the time, for it was also an amazing hothouse of graphic artists, illustrators, photographers, and artists. Artistic research and experimentation went on for decades and can be seen in the covers of Pirelli magazine, which also reflect what was going on in the world of international graphics.

The first to appear in the colophon of the magazine (no. 1, 1955) was Ezio Bonini, a pupil of Albe Steiner, who worked with the Studio Boggeri for over twenty years. Pino Milas was called in to work on five issues in 1963. The sixth and last bore the signature of Massimo Vignelli, barely thirty-two years old. In 1964 the artistic direction was assigned first to Gerhard Forster and then to Pino Tovaglia and Teresita Hangeldian.

1948-1956 Graphic artists and illustrators for industrial culture
1957-1972 An aesthetic experiment

Lives of the authors

Poets, writers, and journalists. But also essayists, economics experts, sociologists, and scholars of human sciences. And countless photographers, painters, and designers. In their portraits, we see the history of Pirelli magazine.

    Agnelli Gianni

    Imprenditore e politico italiano (1921-2003). Dopo la laurea in legge, partecipa alla Seconda guerra mondiale e alla lotta di Liberazione. Nel 1945 diventa Vicepresidente della FIAT; nel 1963 ottiene il ruolo di Amministratore delegato della società, di cui tre anni dopo assumerà la presidenza, guidando l’azienda automobilistica verso il riconoscimento mondiale. Fra le altre cariche ricoperte, quella di Presidente dell’Istituto finanziario industriale (IFI), della Fondazione Giovanni Agnelli e della società editrice La Stampa. Vicepresidente dell’Associazione per l’unione monetaria europea e Presidente onorario del Consiglio per le relazioni fra Italia e Stati Uniti, nel 1991 è nominato senatore a vita.

    People and events over the years

    1948
    1949
    1950
    1951
    1952
    1953
    1954
    1955
    1956
    1957
    1958
    1959
    1960
    1961
    1962
    1963
    1964
    1965
    1966
    1967
    1968
    1969
    1970
    1971
    1972

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