Book profile
Industrial Humanism
An Anthology of Thoughts, Words, Images,
and Innovations
IN BOOK STORE
Publisher: Mondadori
series: special edition
pages: 528
code no.: 9788804717355
The anthology, edited by the Pirelli Foundation, tells the story of Pirelli. Rivista d’informazione e di tecnica, which was published from 1948 to 1972. A complete collection of the magazine is housed at the Historical Archive of the Pirelli Group and consists of 131 original issues of the magazine and a collection of about 6000 photographs, with 3500 pictures that accompanied the original articles and almost 2500 unpublished images, some of which have been selected for this book. The volume clearly illustrates the multidisciplinary nature of the magazine, which was launched with the declared aim of bringing together scientific and technical culture with liberal culture, commissioning articles and investigations from the most authoritative names of the period. These include Dino Buzzati, Camilla Cederna, Gillo Dorfles, Umberto Eco, Carlo Emilio Gadda, Eugenio Montale, Umberto Saba, Leonardo Sciascia, Salvatore Quasimodo, Giuseppe Ungaretti, and Umberto Veronesi. The magazine was beautifully illustrated with splendid photo shoots by such masters of photography as Arno Hammacher, Pepi Merisio, Ugo Mulas, Federico Patellani, Fulvio Roiter, and Enzo Sellerio and with illustrations by artists like Renato Guttuso, Riccardo Manzi, and Alessandro Mendini. The preface by Marco Tronchetti Provera and essays by Antonio Calabrò, Gian Arturo Ferrari and Philippe Daverio, are followed by an anthological section. Here, articles from the magazine are reproduced in their entirety or in selected excerpts, and divided into thematic areas, giving an idea of the vast range of topics examined during the history of the magazine. The anthological selection opens with “Pirelli, let’s talk about us”, with articles about the company and its products. This is followed by sections on travel, sport, mass mobility, lifestyle and consumption, politics and the economy, science and technology, environmental protection and the landscape. As well as architecture and design, art and literature.